La strat\u00e9gie de d\u00e9veloppement de LDC\u00a0 <\/strong><\/p>\nLa soci\u00e9t\u00e9 LDC poursuit sa strat\u00e9gie de d\u00e9veloppement dans la fili\u00e8re de l\u2019\u0153uf. Celle-ci avait commenc\u00e9 en octobre 2022 lorsque le groupe avait annonc\u00e9 avoir rachet\u00e9 la marque d\u2019\u0153ufs Matines aupr\u00e8s du groupe Avril, marque leader sur le march\u00e9 des \u0153ufs de consommation.<\/p>\n
Le rachat de la soci\u00e9t\u00e9 Ovoteam fait donc suite \u00e0 cette premi\u00e8re acquisition du groupe qui compte continuer de renforcer ses investissements dans le secteur des \u0153ufs de consommation. Le groupe LDC poss\u00e8de d\u2019autres grandes marques dans le secteur de la volaille et traiteur, comme Le Gaulois, Lou\u00e9, Maitre Coq ou encore Marie.<\/p>\n
<\/p>\n
L\u2019analyse de l\u2019Autorit\u00e9 de la concurrence<\/strong><\/p>\nLe rachat par LDC de la soci\u00e9t\u00e9 Ovoteam devait faire, en raison de la taille de l\u2019op\u00e9ration, l\u2019objet d\u2019un examen par l\u2019ALDC. Ainsi le groupe a eu pour obligation de notifier son intention de rachat \u00e0 l\u2019Autorit\u00e9 avant de pouvoir la concr\u00e9tiser.<\/p>\n
Dans sa d\u00e9cision, l\u2019ADLC explique qu\u2019elle a d\u00fb prendre en compte, dans le p\u00e9rim\u00e8tre de son analyse, le rachat de Matines par le groupe LDC. En effet, les deux op\u00e9rations ont eu lieu dans un d\u00e9lai inf\u00e9rieur \u00e0 deux ans et interviennent toutes deux dans le m\u00eame secteur de march\u00e9.<\/p>\n
L\u2019Autorit\u00e9 a examin\u00e9 dans un premier temps les risques d\u2019effets horizontaux sur le march\u00e9 amont de la production et de la commercialisation des \u0153ufs. Il s\u2019agissait l\u00e0 de d\u00e9terminer les effets que pouvait avoir le rachat sur les autres producteurs d\u2019\u0153ufs en tant que concurrents directs. L\u2019ADLC a consid\u00e9r\u00e9 qu\u2019il n\u2019y avait pas de risques \u00e0 la fois en raison de l\u2019organisation de l\u2019approvisionnement en \u0153ufs de poules du groupe LDC, mais aussi en raison du contrepouvoir des clients ainsi que du pouvoir des concurrents.<\/p>\n
L\u2019Autorit\u00e9 a ensuite examin\u00e9 les \u00e9ventuels effets verticaux de l\u2019op\u00e9ration, c\u2019est-\u00e0-dire les effets que l\u2019op\u00e9ration pourrait avoir sur les acteurs en aval de la chaine. Elle a en effet mis en avant un lien entre l\u2019activit\u00e9 de commercialisation de produits \u00e0 base d\u2019\u0153ufs d\u2019Ovoteam et la fabrication de produits traiteurs. L\u2019Autorit\u00e9 a \u00e9galement consid\u00e9r\u00e9 qu\u2019il n\u2019y avait pas de risques d\u2019effets de levier.<\/p>\n
Apr\u00e8s cette analyse, l\u2019ADLC a donc autoris\u00e9 l\u2019op\u00e9ration sans aucune condition.<\/p>\n","protected":false},"excerpt":{"rendered":"
La strat\u00e9gie de d\u00e9veloppement de LDC\u00a0 La soci\u00e9t\u00e9 LDC poursuit sa strat\u00e9gie de d\u00e9veloppement dans la fili\u00e8re de l\u2019\u0153uf. Celle-ci avait commenc\u00e9 en octobre 2022 lorsque le groupe avait annonc\u00e9 avoir rachet\u00e9 la marque d\u2019\u0153ufs Matines aupr\u00e8s du groupe Avril, marque leader sur le march\u00e9 des \u0153ufs de consommation. Le rachat de la soci\u00e9t\u00e9 […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1540","post","type-post","status-publish","format-standard","hentry","category-actualite"],"acf":[],"yoast_head":"\n
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